Moving Away From Conventional Digital Presence From Wesbites To Facebook Groups
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It may come striking that VIA , as an example of a venue of social activism, doesn’t have a working website yet, however, it’s digital presence is very influential! They are all hosted on social networking domains; Facebook! By looking at the following examples VIA’s facebook groups, we can see how many members they have recruited and the level of activity taking place within these groups!
This is a permanent group for VIA, and it has 371 members
http://www.facebook.com/event.php?eid=115448738490653&ref=ss#!/group.php?gid=2230621776
This is a group of one of VIA’s annual events; Ramadan Tamween which includes 2 277 members! AUCs mostly and also reaching beyond AUC bordershttp://www.facebook.com/group.php?gid=18255428480&ref=search&sid=501283791.1776212060..1.

This though may seem trivial ,however ,when contemplating on it, it means that the traditional venues of online presence are being challenged! Social networking is becoming giant in the sense that in some cases it can substitute the need for a website! Websites are usually more formal and more financially costing to have a full developed domain. Even when thinking of other already existing websites, they usually link to a social networking presence! Not just local, but also global community service organizations have a “find us on Facebook” tab. STAR-UK website http://www.star-network.org.uk/ is an example for that.
AFS( Intercultural Exchange Programs), http://www.afs.org/afs_or/home is another.
And within AUC, VIA is a leading example of an activist group using non-traditional online presence by having only Facebook groups so far yet achieving that level of online activism!

So what does that really say about social networking software in relation the overall l “traditional” or “formal” digital domains? Are social networking websites becoming as important or perhaps more important than websites? In my opinion, this is suggesting that the Digital Situation today is favoring social networking, at least for NGOs and /or Activist organizations, since its agency allows more effectiveness and more reach. It would be interesting to know whether other non-activist organizations are using social networking as extensively or even in a manner that is as complimentary to their online/digital presence as NGOs are. Are businesses or educational institutions also moving towards social networking to enhance their level of reach? The “Education” section of our wiki may be able to answer to that.

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